What does it mean?
Rookie (0-10) – You have little to no use of digital technology.
Fundamental (10-25) – You use some digital technology, probably in customer-facing activities like sales and marketing.
Developing (25-40) – You have began using great amount of digital technologies across your entire business.
Advanced (40-50) – Your business is completely transformed with the help of digital technologies.
Digital Intensity measures the use of digital technologies in company’s day-to-day operations.
Digital Culture measures company’s ability to implement new digital technologies.